To educate and inspire people to care about, and therefore save, the other species with which we share our planet.
To become a recognised “Centre of Excellence” that makes a significant contribution to the welfare and conservation of animals, especially primates, as a conservation charity and zoo.
To lead the global zoo conservation efforts in captive breeding of endangered species whilst supporting efforts to protect the wild populations.
To deliver STEM-agenda (Science, Technology, Engineering and Mathematics) training and jobs at an international level to create the next generation of conservation leaders.
To become a major national attraction as a charity zoo with over 1million visitors annually, generating sufficient revenue to be financially stable and able to support the development of world class animal habitats on site.